Research PHS Databases: Please see Library staff for the password. Look at the following databases: Gale PowerSearch, Business and Company, Gale Virtual Reference Library. Hard Copies of Periodicals available to you: Several excellent local resources include the Rochester Business Journal, The Wall Street Journal, Consumer Reports, Maclean’s and Wired.
Marketing Advertising Age Magazine: The long time industry standard in the ad biz. Adweek: Publication with the latest news in the advertising world. Advertising Basics: Advertising 101 from the Small Business Administration. Seth Godin: Great marketing tips in a humorous format.
Money $tuff Business Budget: How to create a financial plan for your business! Business Opportunity: Learn from others’ mistakes in marketing. You may find business opportunities within this great video!
Mr. McCarthy
January 2018
Planning and Preparation
One Page Promotion Plan: Actively and effectively promote your business using this plan.
Product Launch Checklist: Get the word out and sales will skyrocket!
Research
PHS Databases: Please see Library staff for the password.
Look at the following databases: Gale PowerSearch, Business and Company, Gale Virtual Reference Library.
Hard Copies of Periodicals available to you: Several excellent local resources include the Rochester Business Journal, The Wall Street Journal, Consumer Reports, Maclean’s and Wired.
Marketing
Advertising Age Magazine: The long time industry standard in the ad biz.
Adweek: Publication with the latest news in the advertising world.
Advertising Basics: Advertising 101 from the Small Business Administration.
Seth Godin: Great marketing tips in a humorous format.
Money $tuff
Business Budget: How to create a financial plan for your business!
Business Opportunity: Learn from others’ mistakes in marketing. You may find business opportunities within this great video!
Interactive Items:
Ted Talks:
The Tribes We Lead by Seth Godin
How to Get Your Ideas to Spread
The New Science of Marketing
Simon Sinek Start with Why (short version)
Simon Sinek Start with Why (full TED Talk)
Economics Final Project
Database Search Tips
From District Home Page → Library Links → PHS Library → Databases
Enter the current password to unlock the databases
Recommended databases:
EBSCO
Gale Power Search
Gale Virtual Reference Library
Approved Websites:
Behavioraleconomics.com
Psychology Today Articles on Behavioral Economics
https://www.psychologytoday.com/blog/science-choice/201705/what-is-behavioral-economics
https://www.psychologytoday.com/topics/behavioral-economics/essentials
https://www.psychologytoday.com/blog/science-choice/201712/10-factors-influence-your-purchase-decisions
Crash Course:
Behavioral Economics
Rational Economics vs. Behavioral Economics
Nudge
Public Presentations:
How to design a good PowerPoint presentation: Tips and tricks from presentation guru Garr Reynolds.
Great PowerPoint presentation tips: From Cubicle Ninja.
Tips for Public Speaking: Polish your presentation with these tips from Toastmasters International.
Simple Steps to Creating a Great PowerPoint Presentation: This is a quick guide to help you get the most useful information to your audience in an efficient manner.
Prezi for Dummies Cheat Sheet: Great tutorial on how to get started with Prezi.
How to Deliver a Good Speech: From Frankfurt International School.
Prepared by Beth Kois, M.Ed.